Showing posts with label Economic. Show all posts
Showing posts with label Economic. Show all posts

The Intense Race for AI-Driven Drug Discovery

South Korea's top 10 conglomerates have identified the semiconductor, artificial intelligence (AI), and biotechnology sectors as key future growth engines for the next decade and beyond. Quantum computing and electric vehicles are also considered promising areas.

The biotechnology (Bio) industry, in this context, primarily encompasses the science and industry focused on health, leveraging life science technologies to improve the quality of human life.

This article delves into the current state and future prospects of drug discovery within the bio industry, specifically focusing on the convergence of big data and artificial intelligence.

1. AI's Role in Revolutionizing Drug Discovery

Traditional new drug development is a lengthy, expensive process with a low success rate. 

However, the integration of artificial intelligence (AI) technology is significantly enhancing the efficiency and precision of this critical endeavor. 

AI's capabilities in data mining vast datasets and analyzing the structures of target molecules are improving accuracy, predictability, and speed throughout the drug discovery pipeline.

The typical drug development sequence involves several stages: target identification, lead compound discovery, preclinical studies, Phase 1-3 clinical trials, and finally, regulatory review and approval. 

AI is proving particularly valuable in the initial stages of lead compound identification and during the complex clinical trial phases.

In essence, AI-driven drug discovery utilizes clinical data and sophisticated AI algorithms tailored for drug development to expedite and refine the process of bringing new therapeutics to market.

2. Enhanced Utility of AI in Drug Development

To efficiently identify novel drug candidates, AI plays a crucial role in the early design stages. 

It can analyze molecular structures to pinpoint those most likely to provide effective treatment for specific diseases or conditions. 

During high-throughput screening, AI algorithms can predict the binding potential of compounds to target molecules, assisting in the selection of the most promising leads.

Beyond these steps, AI is also being implemented in molecular material design, drug screening optimization, and compound optimization, all contributing to significant reductions in both development time and associated costs.


3. Key Stages of AI Integration in Drug Discovery

The lead compound discovery and clinical trial phases are where AI is currently making the most substantial impact in new drug development.

  • Accelerating Lead Compound Discovery: 

Traditionally, researchers identify a target disease and then manually filter through approximately 400-500 relevant research papers to identify potential lead compounds. 

This is a time-consuming process. In contrast, AI can simultaneously analyze over a million research papers and explore an almost infinite number of chemical compounds. 

This enables AI to accomplish in a single day what would typically take dozens of researchers several years.
  • Transforming Clinical Trials: 

In the clinical trial phase, AI can analyze information on compound structures and their binding affinity to biological proteins to prioritize promising drug candidates.

Furthermore, by processing extensive electronic health records, AI can identify patient populations with a high correlation to the disease under investigation, facilitating more targeted recruitment for clinical trials. 

AI's ability to predict the interactions between genomic variations and drugs also significantly reduces trial-and-error in clinical experiment design and the development of personalized medicine.

By leveraging AI at these critical junctures, the pharmaceutical industry is poised to accelerate the development of innovative therapies and ultimately improve patient outcomes.



The "Big Cut": What a US Interest Rate Drop Means for You

Are you hearing whispers about a "Big Cut" in US interest rates? 

This isn't just financial jargon; it's a significant economic move with ripple effects felt across the globe. 

Let's break down what a major interest rate reduction by the US Federal Reserve truly signifies and what it could mean for your wallet, businesses, and even international economies.

The Power of a Rate Cut: Boosting the Economy

When interest rates are slashed, it's like opening the floodgates for money to flow more freely into the economy. This is often referred to as an increase in liquidity. Here's how it generally plays out:

Increased Spending: 

Lower borrowing costs encourage consumers to take out loans for big purchases like homes and cars, or even to spend more on everyday goods and services.


Business Investment Boom: 

Companies find it cheaper to borrow money for expansion, research and development, and new projects. This boost in investment can lead to job creation and innovation.


Economic Stimulation: 

Ultimately, the goal of a rate cut is to stimulate economic activity, moving towards a healthier, more robust economy.

The United States, as a global reserve currency issuer, has unique power in this regard. When they "print money" (metaphorically, through monetary policy), it's often a signal that policymakers believe the economy needs a significant boost to ward off potential downturns or to accelerate growth.


Navigating Inflation: A Necessary Trade-Off?

With more money circulating in the economy, there's a natural concern about inflation, where prices for goods and services rise. 

While some level of inflation can occur after a rate cut, central banks often view it as an acceptable trade-off for the potential economic benefits. 

The focus is on finding a balance where the economy grows without spiraling into uncontrolled price hikes.


Global Ripple Effects: What About Other Central Banks?

A "Big Cut" in the US doesn't happen in a vacuum. It inevitably raises questions about the monetary policies of other major economies. 

If the US Federal Reserve significantly lowers its rates (e.g., to 3.0% from a hypothetical higher rate), how might this influence:


South Korea's Central Bank (currently around 3.5%)?

The European Central Bank (ECB, currently around 3.25%)?

Central banks worldwide often react to the Fed's moves to maintain competitive interest rate differentials and manage their own economic conditions. It's a complex dance of global economics!



Beyond the Numbers: The Philosophy of Money and Prosperity

Money lending and interest are as old as civilization itself, sometimes viewed with suspicion (think Shakespeare's Shylock or medieval indulgences). 

However, in modern economies, responsible lending and borrowing are crucial for both businesses and households to thrive. 

The very concept of stocks in a modern corporation, for instance, is built on the idea of investing capital for a return.


Ancient texts, like Sima Qian's "Records of the Grand Historian" in the "Biographies of the Money-Makers," highlighted the importance of commerce and wealth creation. 

It showcased individuals who successfully pursued profit based on mercantilist principles, suggesting that legitimate earnings are indeed desirable.


This brings us to a broader point: the traditional "scholar, farmer, artisan, merchant" hierarchy (사농공상) or the esteemed "scholar-official" culture (선비문화) might need a modern reinterpretation. 

A true "scholar" or leader today isn't just someone isolated in thought but one who understands and actively contributes to the practicalities of life and the economy. It's about being well-rounded, capable of both deep contemplation and effective action – managing a household, understanding the ebb and flow of the market, and contributing to the prosperity of society.


In a world yearning for peace and prosperity, free from the ravages of war, the "Big Cut" symbolizes a desire for economic harmony. 

We envision a future where the "Emperor's Touch" (제왕의 손길), often associated with military might, is instead a metaphor for policies that foster global well-being and stability. 

It's about creating a world where economic tools, rather than conflicts, pave the way for a brighter future.


What are your thoughts on a potential "Big Cut" and its impact on the global economy? Share your insights in the comments below!



All About Mad Cow Disease (BSE): From Its Causes to Beef Consumption

Mad Cow Disease, officially known as Bovine Spongiform Encephalopathy (BSE), is a terrible disease that causes holes in the brain like a sponge.


Mad Cow Disease, which once terrified the world, has been recognized as a serious problem that goes beyond a simple disease of cattle and threatens human health.


Today, we will take a closer look at the causes of mad cow disease, its effects on the human body, and various stories related to the consumption of beef that we enjoy eating.


1 Tragic Transformation of Herbivores: Causes of Mad Cow Disease

Mad cow disease originally occurs in cows, which are herbivores that live by eating grass.


But how does a terrible disease that causes holes in the brain occur in cows?


The cause is not only grain feed called 'concentrated feed', but also shockingly, behavior that is no different from 'fratricide'.


Cows have stomach structures that are optimized for digesting grass rich in fiber.


However, they are often fed grain-based concentrated feed to induce rapid growth and increase productivity.


This not only puts a strain on the digestive system of cows, but can also cause more serious problems.


The problem does not end here.


Mad cow disease is known to be caused by a mutated protein called 'prion'.


This prion is a terrifying entity that destroys brain tissue by modifying the normal protein structure.


What is even more shocking is that mad cow disease can be transmitted when certain parts (brain, spinal cord, etc.) of a cow infected with mad cow disease are used as feed and fed to other cows.


This is a tragedy caused by an act that goes against the order of nature, just like the cannibalism of Papua New Guinea or some animals that are omnivorous but feed their own kind.


Shadows on Humans: Human Mad Cow Disease, Creutzfeldt-Jakob Disease (vCJD)

The dangers of mad cow disease are not limited to cows.


Humans who consume certain parts of cows infected with mad cow disease can develop a fatal disease called 'variant Creutzfeldt-Jakob disease (vCJD)'.


This is a scary disease that causes holes in the brain like a sponge, causing neurological dysfunction and ultimately death.


Because of this seriousness, governments of each country are taking strong measures such as strictly restricting beef imports from countries where mad cow disease has occurred, prioritizing the safety of their citizens.


This is an inevitable choice to fulfill the national responsibility of protecting the citizens.


Beef Consumption Status in South Korea: Number 1 Importer of US Beef?

According to recent reports, South Korea is the number 1 importer of US beef.


American cattle, which are raised by grazing on wide lands, are known to have a relatively low risk of mad cow disease compared to cattle in Korea that are raised in densely populated areas.


In reality, cattle require a large area of ​​pasture for grazing, but in Korea, where the land area is small, densely populated farming is inevitable.


How to enjoy beef: Cooking methods and marbling debate

In the West, beef is mainly consumed by grilling it like steak, but in Korea, various cooking methods such as grilling, steaming, and soup are used.


In particular, at one time, beef with a rich marbling of the top plus grade was considered high-quality and enjoyed great popularity.


However, recently, as interest in health has increased, some say that the preference for marbling with high fat content is not as high as it used to be.


In fact, there are research results that show that fat, the main component of marbling, can oxidize when grilled directly over charcoal, etc., and produce harmful substances such as benzopyrene that are not good for the body.


Also, the meat juice that flows out when grilling meat is melted fat, which may be pleasing to the mouth, but may not be good for your health.


As the saying goes, "Bitter taste is good for the body," it can be said that eating habits that consider health are more important than immediate gustatory satisfaction.


Healthy eating habits: The virtue of moderation

In the East, it has long been considered important to refrain from speaking and eating moderately.



It is a wise teaching that you can maintain health only when you excrete more (output) than you consume (input).


Eating excessive food in pursuit of momentary pleasure can ultimately result in harming your health.


It's like when you gain one, you lose the other.


For this reason, many people have difficulty managing their weight, and the diet market may be constantly growing.


A balanced diet and appropriate exercise are essential for a healthy life, and when consuming beef, you need to consider the fat content and use various cooking methods to enjoy it healthily.


Mad cow disease is an incident that reminds us once again of the importance of safe food.


With a proper understanding of beef consumption and healthy eating habits, we will be able to live a healthier and safer life.

 


Low-code system AppSheet linked with Google Spreadsheet

In the early 2000s, personal computers, PCs, were rapidly moving to personal devices such as smartphones and tablet PCs.


If Windows and Macintosh are representative of PCs, Android and Apple are representative of personal mobile devices. What binds these two together is Google Sheet, commonly referred to as a spreadsheet, and AppSheet based on it.


If we look at the view through this,


We will probably find that utilizing Google programs well is a way to increase the competitiveness of ourselves and our company.


If Microsoft dominated the world by releasing Windows in the PC era, now in the mobile era, Google is releasing various programs and launching many useful programs by linking them with PCs.


Not only large distribution companies, but also retail stores with their own brands are using Google Analytics to understand consumer trends and use various methods to increase sales.


Here, we will learn about the main programs of Google that companies need.

---

In Korea, there was a time when the government led the small and medium-sized enterprise information project in the early 2000s.​


As a result, it did not achieve good results, and one of the reasons may have been that the requirements did not match each other.


Now, Google has various Workspaces, and among them, Google Sheets and App Sheets can be used to build programs that companies absolutely need.


The following is a screen shot of a small and medium-sized manufacturing company implementing a list of equipment and inspection and replacement details using Google Sheets and App Sheets.



Differences between winners and losers

*Winners speak with their actions, while losers make excuses with their words.


*Winners live with a responsible attitude, while losers make a lot of promises.


*Winners live prepared to be punished and receive rewards, while losers cheat and receive punishment.


*Winners serve people and wear their hats, while losers serve their hats and wear their bowls.


*When winners make mistakes, they say they were wrong, while losers say things appropriately.


*Winners are honest, while losers are full of excuses.


*Winners say yes and no clearly, while losers say things vaguely.


*Winners can apologize to small people, but losers can't even apologize to big people.


*Winners get up after falling and look forward, while losers get up and look only behind.


*Winners work hard, play hard, and rest hard, while losers work hurriedly, play lazily, and rest carelessly. *Winners live by seizing and managing time, while losers are chased by or dragged by time.


*Winners are not afraid of losing, but losers are secretly worried about winning.


*Winners live for the process, while losers live for the result.


*Winners see the sun above the clouds, while losers see the rain in the clouds.


*Winners know the pleasure of getting up after falling, while losers lament the bad luck of falling.


*Winners make a path by stepping on the snow, while losers wait for the snow to melt.


*Winners use failure as a mirror, while losers use success as waste paper.


*Winners raise their sails when they see the wind, while losers lower their sails when they see the wind.


*Winners control money, while losers are controlled by money.ir pockets. 


*Winners like to say, "Let's try again," while losers say, "There's no point in trying."


*Winners believe in the ground, while losers believe in luck.


*Winners fall down seven times and get up eight times, while losers regret each of the seven times they fell.


*Winners calculate while running, while losers calculate before they even start.


*Winners listen, but losers wait for their turn to speak.


*Winners are gentle and natural, while losers brag and inflate themselves.


*Winners think there must be another way, while losers think there is only one way.


[From the Diaspora Jewish Scriptures]



Tech's Shadow, Human Spirit & the Solace of a Drink: Navigating the Digital Age

#MachineCivilization #DigitalAge #Humanity #Alcohol #FamilyValues #Humanities #SEO #TechnologyImpact #HumanConnection #ModernLifeChallenges



In our rapidly evolving digital age, the pervasive influence of technology touches every facet of our lives. 

From the intricate algorithms that drive financial markets to the sophisticated artificial intelligence powering our devices, machines have become indispensable tools. 

Yet, amidst this technological revolution, fundamental questions about human value, connection, and the very essence of our existence arise. 

Are we, as humans, in danger of being overshadowed by the very tools we have created?


Consider the high-stakes world of Wall Street in New York City.

 Here, fortunes are made and lost in fractions of a second. 

To gain a competitive edge, traders invest vast sums in cutting-edge computer systems, all in the pursuit of executing buy and sell orders milliseconds before their rivals. 

This relentless pursuit of speed and efficiency, driven by technological prowess, highlights the intense competition that characterizes the modern economy. 

However, it also begs the question: in this race against machines, what becomes of human intuition, experience, and the nuanced understanding that goes beyond mere data processing?


While the efficiency and tireless nature of machines, particularly computers, are undeniable assets, their capabilities remain confined to the realm of quantifiable data.

They excel at executing instructions without complaint, processing vast amounts of information with remarkable speed and accuracy. 

However, the ability to navigate complex, ambiguous situations, to exercise sound judgment based on a multitude of intangible factors, and to connect with others on an emotional level remains a uniquely human domain.



The limitations of artificial intelligence become apparent when comparing its performance in different types of games. 

In games like chess, where the rules are fixed and the optimal strategies can be computationally analyzed, computers have achieved dominance. 

However, in the ancient game of Go, with its vast complexity and the importance of strategic intuition, human players still hold their own. 

This stark contrast underscores the fact that while machines can excel in rule-based systems, they struggle with the unpredictable nature of the real world and the multifaceted decision-making that humans possess.


Ideally, we should strive for a symbiotic relationship with technology. 

Machines should handle the laborious and repetitive tasks, freeing up human potential for creative endeavors, innovation, and the cultivation of our inherent human qualities. 

The development of empathy, critical thinking, and ethical reasoning should be our primary focus. 

Unfortunately, our current trajectory often sees us becoming increasingly reliant on technology in areas that demand human connection and nuanced understanding.


The world of finance, particularly the stock market, often blurs the lines between investment and speculation. 

For many, it can feel like a zero-sum game, where one person's gain is another's loss. 

This perception echoes the sentiments found in ancient literature, where warnings against excessive greed and the pursuit of wealth at the expense of others are prevalent. 

Instead, the emphasis is often placed on earning justly and sharing one's resources with the community. In this context, 

Sima Qian's "Biographies of Wealthy Individuals" from the Records of the Grand Historian stands out as a unique text that delves into the practical methods of wealth accumulation while still offering insights into the human condition.


The impact of our increasingly automated and often impersonal world can be seen in various societal issues. 

The alarming prevalence of drunk driving incidents, including hit-and-run cases, and the disregard for emergency vehicle right-of-way highlight a potential erosion of empathy and social responsibility. 

These incidents, often fueled by impaired judgment and a sense of detachment, serve as stark reminders of the human element that technology alone cannot replace.


The approaching Lunar New Year, a time traditionally associated with family gatherings and togetherness, can also be a source of stress and conflict. 

The disproportionate burden of food preparation often falls on women, leading to resentment and strained relationships. 

This highlights the importance of recognizing and valuing the emotional labor involved in maintaining family harmony, something that technological efficiency cannot address.


The significance of a nurturing and supportive home environment cannot be overstated. 

After a demanding day, returning to a place of comfort and understanding is crucial for our well-being. 

A home should be more than just a physical structure; it should be a sanctuary for rest, rejuvenation, and the cultivation of future aspirations. 

The warmth of familial bonds and the feeling of mutual support are powerful motivators, inspiring us to face the challenges of the world with renewed vigor. 

However, when the home environment becomes a source of tension and negativity, it can have a profound impact on our overall well-being. In such situations, the temptation to seek solace in temporary escapes, such as alcohol, can be strong. 

While a drink might offer fleeting relief, it rarely addresses the underlying issues and can, in fact, lead to more serious problems, such as drunk driving.

Ultimately, the challenges posed by our increasingly machine-driven civilization and the resulting impact on human connection and values necessitate a deeper exploration of what it means to be human. 

The resurgence of interest in the humanities reflects this fundamental need for introspection. 

By engaging with philosophy, literature, history, and other humanistic disciplines, we can gain valuable insights into the complexities of human nature, the importance of ethical considerations, and the enduring values that should guide our interactions in a technologically advanced world. 

Instead of solely relying on technological solutions or seeking temporary comfort in external substances, we must actively engage in the ongoing quest to understand ourselves and our place in this rapidly changing world. 

The answers to navigating the shadows of machine civilization and rediscovering the essence of our humanity lie not just in technological advancement, but in a renewed commitment to fostering human connection, empathy, and a deeper understanding of the human spirit.

#MachineCivilization #DigitalAge #Humanity #Alcohol #FamilyValues #Humanities #SEO #TechnologyImpact #HumanConnection #ModernLifeChallenges #EthicalTechnology #HumanValues #DigitalWellbeing

Internal Link: 


Outernal Link: 


Let's get rid of the fat accumulated during the winter with a spring diet!

 

 ❄️ [Causes of winter obesity & successful spring diet strategies]


🌸 May is fast approaching with warm sunshine. 

The streets are filled with active movements such as jogging and riding. 

This means that it is time to seriously manage the fat that has accumulated in our bodies during the cold winter.



However, the homeostasis of the human body is also a factor that makes dieting more difficult. 

Since our bodies do not change easily, it may be natural to experience diet failure.


In this post, we will take a closer look at the causes of winter obesity and look at effective principles for successful dieting in the coming spring.


🐻 Why do we gain weight in winter? The main culprits of winter obesity

How does our body change in the cold winter? 

Let's look back at the winter lifestyle habits of humans through the winter survival methods of other animals.


 1. Reduced movement

Insects live in pupae, freshwater fish minimize movement in deep places, and amphibians such as frogs and snakes hibernate. Squirrels also hibernate, and bears spend the winter in caves. In this way, most animals minimize their energy consumption in winter. We also naturally decrease our activity level by spending more time indoors due to the cold.

 2. Increased calorie intake: 

In cold weather, we look for warm and high-calorie foods. Also, frequent gatherings and company dinners at the end of the year can easily lead to overeating.

Decreased metabolism due to lack of sunlight: Insufficient sunlight in winter reduces vitamin D production, which leads to decreased metabolism and can promote fat accumulation.

In this way, winter is a season when many factors work together to easily cause weight gain.


⚖️ Key Principles for a Successful Spring Diet

So what are the principles for effectively losing weight gained during the coming spring and winter and successfully dieting?


1. Lose weight gradually without your body noticing

Side effects of rapid dieting: When you try to change your weight by starving or exercising suddenly, your brain recognizes it as a crisis and enters an emergency mode to conserve energy. This is the main cause of the yo-yo phenomenon.

Diet that fools the brain: It is important to recognize that you are on a diet, but to reduce your food intake slowly and gradually so that your body does not notice.

Consistency is the answer: The most important foundation for a successful diet is to practice consistently from a long-term perspective.

2. Input < Output, Resolving energy imbalance

Basic principle: Weight loss occurs when you burn more calories than you consume.

Two ways: Reduce the amount of food you consume or increase energy consumption through exercise, etc.

Increase various outputs: In addition to sweaty exercise, increasing the amount of activity in your daily life is also a good method.

3. Food that is good for your body is not tasty? Creating healthy eating habits

Instinctive preference: We naturally prefer soft, sweet, and delicious foods. Characteristics of healthy food: Most foods that are good for the body are difficult to digest and taste bad.

Lesson of Geochanggo: Just like the lesson of Gyeongnam Geochanggo, just like deliberately choosing a difficult and rough path that others do not take, foods that are difficult to digest and taste bad are actually more beneficial to our bodies.

Avoid extreme diets: Extreme diets, like the raw food diets of ancient monks, may not be suitable for modern people.

Wisdom of healthy diets: Just as the body recovers through pregnancy and childbirth, healthy people should eat foods that are difficult to digest and bitter rather than soft and sweet foods.

Exercise (30 minutes)Estimated Calorie Burn (kcal)Main Food ItemCalories (kcal)
Walking (fast pace)150 ~ 200Cooked Rice 1 bowl (200g)Approximately 300
Jogging250 ~ 350Chicken Breast 100g (boiled)Approximately 165
Swimming (freestyle)300 ~ 400Bread 1 slice (approx. 30g)Approximately 80
Cycling (moderate speed)200 ~ 300Banana 1 (approx. 120g)Approximately 100
Strength Training (Gym)150 ~ 250Apple 1 (approx. 200g)Approximately 100
Hiking (moderate pace)250 ~ 350Egg 1 (approx. 50g)Approximately 75

🎉 Start your spring diet healthily!

If you understand the causes of winter obesity and consistently practice the suggested diet principles, you will be able to meet a healthier and more energetic you in the coming spring. 

Rather than an unreasonable plan, I hope you will make a realistic and sustainable diet plan and welcome a healthy spring!

Various Risk Factors in Food Companies

Recently, a famous Korean dairy company has been in a major crisis due to CEO risk, causing much social controversy. This incident has made us think again about risk management in food companies, especially ‘CEO risk’.

1 Who owns the milk?

Milk is originally food for calves. Humans eat this cow’s milk as a substitute, but it has various implications in that it is ultimately an act of taking resources from life. Calves have a rennet enzyme in their stomachs shortly after they are born, and when they drink their mother’s milk, it coagulates it and slowly digests it. In the past, this enzyme was extracted from the stomachs of male calves and used to make cheese, but it is now being replaced by an industrially synthesized method.


It is said that the history of cheese began with milk that coagulated accidentally in a camel skin bag in the desert, and it developed mainly in Europe, and in some regions such as Imsil in Korea.


2 Milk and the Future

Winston Churchill, the British Prime Minister during World War II, once said, "The best investment for the future is to feed your children milk." This shows how important the health and nutrition of the next generation is for the long-term prosperity of the country.


However, today, milk consumption is decreasing due to lactose intolerance, declining birth rates, an increase in the vegan and vegetarian population, and an increase in diabetes caused by the sugar contained in lactose. In addition, milk from the farm is transported to the processing company through refrigerated distribution, and in this process, dairy farmers suffer from the double burden of lack of price negotiation power and decreased profitability.

<Camembert Cheese>

3 CEO Risk and Corporate Fate

In the sensitive and delicate food industry like milk, 'trust' is the most important asset. However, a recent careless remark by the CEO of a certain dairy processing company on a socially sensitive issue led to a boycott by consumers, and the aftermath led to decreased sales, a drop in stock price, and damage to brand value.


This is not a simple mistake, but a typical case of ‘CEO risk’ that shakes the entire company.


4 CEO risk cases around the world

Uber – Travis Kalanick

CEO Kalanick, who was famous for his aggressive growth strategy, was at the center of various controversies such as inappropriate treatment of employees, covering up internal sexual harassment, and conflicts with the taxi industry. Ultimately, these leadership issues caused serious damage to the brand image, and he had to step down as CEO.


Papa John’s – John Schnatter

As the founder, he was criticized by public opinion for his racist remarks, which caused his image and brand trust to plummet. He was eventually removed from the board of directors, and the company had to carry out a major brand renewal.


Tesla – Elon Musk

Musk is a genius entrepreneur, but his unexpected remarks on social media (such as his remarks on delisting Tesla) have caused conflicts with investors and the SEC (U.S. Securities and Exchange Commission) on several occasions. This resulted in a fine of hundreds of millions of dollars and a temporary restriction on the CEO role.


These cases clearly show how the words and actions of a single person can affect a company worth trillions of won.

It clearly shows how not only the personal problems of the CEO, but also poor management judgment and lack of ethical awareness can cause great risks to the company. Therefore, companies must make multifaceted efforts to prevent and manage CEO risks.


5 Interpretation from an Eastern humanistic perspective

In the East, corporate leaders are not simply viewed as 'operators', but as beings who carry out the will of heaven (天命). As can be seen in the Feng Shui concepts of 'talsingong (奪神功)' and 'gaecheonmyeong (開天命)', leaders have the responsibility to 'take what belongs to others and make it their own, but the process must be just and in accordance with the laws of heaven.'

The Feng Shui perspective that interprets milk as 'taking what belongs to others and making it their own' is interesting. This may be a contrast to the '義(義)' of ants moving in groups or the '봉(蜂)' of bees serving with devotion.

6 In conclusion

A company is a community responsible for the livelihood of numerous employees and their families. Considering the influence that a single word or action of a CEO can have on the entire organization, a more cautious and responsible attitude is required. This is especially true in an industry where trust is vital, such as the food industry.


If we examine the CEO risk of a recently controversial dairy company from an oriental humanities perspective, we can see that the CEO, as a representative figure of the company, can determine the fate of the company with his or her words and actions. Therefore, we must be wary that an absurd mistake by an arbitrary management team can lead to an irreparable crisis. In addition, companies must keep in mind that they are responsible for the livelihood of numerous employees and their families, and they must strive to be cautious in their words and actions and manage their positive media reputation. The importance of fostering middle managers cannot be overlooked.


A CEO is not just a title; his or her personality and philosophy influence the entire organization. Therefore, fostering middle managers and a healthy check and balance system within the organization are essential. Autocratic leadership can temporarily grow a company, but it can ultimately be a factor that threatens sustainability.


Even in a 'glass of milk', ethics, life, and social responsibility are melted. And we must not forget that at the center of it all is always the person, the CEO.

The Secret to the Popularity of Samyang Buldak Bokkeum Myeon

Samyang Foods Buldak Bokkeum Myeon, which has captured the taste buds of people around the world with its spicy flavor! 

Let’s take a look at the secret to the popularity of Buldak Bokkeum Myeon, which is Samyang’s representative product leading the domestic ramen market along with Nongshim and has established itself as an icon of K-food, and its export success story. 

We analyze the changes that ramen has brought to the national food culture and the power of spicy marketing.

1. Introduction to Samyang Foods

Samyang Foods, along with Nongshim, are the two leading domestic ramen companies. Nongshim, which briefly gained an advantage due to the beef tallow scandal 20 years ago, is still maintaining its number one position, but Samyang Ramen, which freed the nation from Chairman Jeon Joong-yoon’s national hunger, is considered to have made a significant contribution.


There is no doubt that ramen has brought about a transformation in the national food culture at a time when rice consumption has surpassed meat consumption.


In Arabia, when we call our country Daeshikguk (大食), meaning a country that eats a lot of rice, the picture of eating gobongbap has now become a vague truth of the past.

--

2. The secret to popularity

The world's favor for spicy food


In Korea, there is not only kimchi and samgyeopsal, but also frozen gimbap, which recently became a sensation in the Americas thanks to the Korean Wave, and there are endless food items that can capture the taste buds of people around the world, such as seaweed, yakgwa, and hangwa.


The spiciness of Korean food is not limited to a specific item, but it can be seen in the soup and stew culture that we still eat salty and spicy food. Products that are popular overseas, such as Buldak Bokkeum Myeon, are more likely to be due to the effect of viral marketing at the right time rather than the havarone pepper or high Scoville index.


3. Export Success Factors

The spicy noodles must have contributed significantly to the favorable trend of food exports exceeding $100 million for the first time in 2024. I believe that the unique spicy taste, convenience, and various recipe usability of Buldak Bokkeum Myeon contributed significantly to the export of $100 million.


4 Production Plant

Samyang Ramen has the largest Gumi plant in Korea, and this Buldak Bokkeum Myeon is said to be produced at the Hoengseong plant. It produces clean and safe ramen through automated quality control of a verified production line, and contributes to the local economy of Hoengseong and Wonju.


5. Spicy Revolution

Ramen lovers can enjoy the pleasure of eating with the release of various ramen, but they should be prepared for heartburn due to consuming Janichin.


It is necessary to improve the diet so that Buldak Bokkeum Myeon can be enjoyed healthily by eating it with vegetables and reducing sodium intake.

   


Process Management of Rice Processing Plants

Fresh agricultural products are edible ingredients for people, but most are used as raw materials for food.



Therefore, they must be handled fresh and hygienically.


In Korea, agricultural and livestock processing facilities can be classified as follows using abbreviations:


- APC (Agriculture Processing Center): Fresh Agricultural Products Processing Plant

- EPC (Egg Processing Center): Egg Processing Plant

- LPC (Livestock Processing Center): Livestock Products Processing Plant

- RPC (Rice Processing Center): Rice Processing Plant


​Among these, let's think about the process, safety, and hygiene management of rice processing plants.


The following is the content of the process in the quality control of rice processing plants.

   
<Rice polisher machine>          <Stone milling machine> 

1. The supplied grains must be labeled with the product name, country of origin, farm, purchaser (producer), weight, and quantity, and unlabeled grains must be marked for return and stored separately.


2. Records of pesticides or chemicals used for received grains must be kept.

(User, chemical name, spray amount, spray date, pest name, total number of sprays, last spray date before harvest or shipment)


3. Upon receipt, the criteria for receipt of raw grains by item, such as characteristics, odor, moisture, and foreign matter, must be established and inspection conducted.


4. When using freshness-preserving agents, fumigants, etc., all chemicals must comply with safety use standards, only officially approved chemicals must be used, and records of all matters must be maintained. 

(Grain name, chemical name, treatment date, treatment amount, user, etc.)


5. A receipt and payment ledger or equivalent document must be prepared and stored to manage the receipt and shipment status of grains.


6. A stone separator and metal sorter must be equipped to prevent the mixing of foreign substances, and dust collection equipment must be operated in the workplace.


7. After the sorter, appropriate measures such as sealing and sealing must be taken for pest control/protection.


8 The difference between the indicated amount of weight, capacity, etc. and the actual amount must be managed within the allowable error range.


9 A receipt and payment ledger or equivalent document must be prepared and stored to manage production, work record documents, and product receipt and shipment status.



Future value of a Korean company

The purpose of a company is to maximize the profits of shareholders.


This is the saying of Jack Welch, who is known as a management genius, and in fact, he closed down unprofitable companies and fired many workers in order to increase corporate value.


However, in Eastern countries like Korea and Japan, seniority is considered important, so natural status and salary were rising, but now, an evaluation method based on performance is emerging.


Hanwha is an abbreviation for Korean Explosives, and the name was changed because the image of the name reminds people of violence and terrorism in English.

This shows a much softer tone, making it easier to advance into the global market than before, and it is not too much to leave a good impression on the Korean people.


The acquisition of Daehan Life Insurance and its transformation into Hanwha Life Insurance, and the acquisition of four Samsung companies (Samsung Thales, Samsung Techwin, Samsung Total, and Samsung General Chemical) in the fall of 2014, have further expanded the company’s external appearance and enabled it to pursue true business diversification.


Hanwha has a strong image of fire, and when viewed as a symbiotic relationship, a tree fuels the fire and water puts it out.


The acquisition and merger of defense and chemical companies may face difficulties due to lack of funds at the moment, but in the future, it can become a filial company and will gradually transform, and there is no shortage of it as a cornerstone.


Chairman Kim Seung-yeon, the chairman of the board of directors, has a solid appearance and a strong driving force.


People, companies, natural persons, and corporations need to change and transform, and in this regard, I believe this decision is the right one. However, this is on the premise that it will not face financial difficulties like Hyundai Motor Company's purchase of KEPCO land.


And Top's thinking must also change. It hasn't been long since we were free from the English body, but thinking back to that time, it is a time when diligence and self-discipline are required.

HanHwa Sustainability Plan(ESG Management)

Under the holding company of Hanwha Corporation, it has affiliates such as Hanwha Life Insurance, Hanwha Solutions in the petrochemical industry, Hanwha Total Energy in energy, Hanwha Aerospace in the defense industry including aviation, Hanwha Ocean in the shipbuilding industry, and Hanwha Energy in the power generation industry.


Now, Hanwha Group is expanding its scope in the defense industry as well as the marine shipbuilding business, so it is a company with promising prospects for the next 10 years.      

    


​The Importance of Strategy in Business

 The Art of War by Sun Tzu

Strategy in business management is learned from old books that outline how to win when fighting on the battlefield.


The author of The Art of War by Sun Tzu is Sun Tzu (6th century BC), a famous general who served King Helu of Wu during the Spring and Autumn Period of China. It is said that he wrote this book to reform the difficult times of war.

The 13 chapters are composed of Planning, Operations, Poison, Military Formation, Military Situation, Reality, Military Battle, Verbal Change, March, Geography, Land, Fire, and Fortitude. 

From the perspective that “battle is a national ambassador, a land of life and death, and a path to survival,” it concisely explains the key points in high-level sentences, including important decisions, the selection of generals, and the overall strategy and battle. 


Its meaning is to always take the lead and win without fighting, and it also provides ideological support, so it is characterized by being non-belligerent to the point of feeling contradictory as a military book.

Not only has it been respected by many military leaders as a sacred book of strategy since ancient times, it also shows extraordinary views on the essentials of national management and the success or failure of personnel, so it can be said to be a book of wisdom that can be applied to all matters of life.

It is said that knowing oneself and knowing others means not retreating in a hundred battles, and it also contains the famous saying, “If you know others and know yourself, you will not be in danger even after a hundred battles.” It considered it best to win without fighting rather than fighting.



1. Time section(Planning) - Consider the odds before fighting.

Since losing a war can result in irreparable losses, it is important to prepare from the very beginning. It is necessary to be thorough, carefully consider the odds, and only fight battles that you can win.


2. Operations - End the war quickly and decisively.

Even if you win the war, it costs a lot of money. Especially, the longer the war goes on, the greater the loss of life and property, so it must be fought quickly and decisively.


3. Mogong(Poison) - It is best to win without fighting.

Even if you win by using force, there will be sacrifices. Therefore, it is best to use your brain before using force and win without fighting.


4. Military situation - Win first, then fight.

It is said that you should first prepare a situation where you can win before fighting. This is because if you make the situation so that you cannot help but win, you can win without relying on the skills of each soldier.


5. Military situation - Win with a system.

Sun Tzu said that you should seek victory through organization and systems rather than relying on individuals.


If you change the method just a little, the problem can be fundamentally solved without relying on individuals.


6. Heo-sil-pyeon(Reality) - Strike the enemy's weak point with your own truth.

In order to take the initiative in a fight, you must identify the enemy's weak point and attack it.


7. The Battle of the Armies - Take the Advantageous Position First.

The saying, "He who knows the pros and cons of going around and going straight will win" has a more accurate meaning than "The more urgent it is, the more you should go back."

It is said that the more accurate interpretation is that Sun Tzu intended to mean that you will win if you can weigh the characteristics and pros and cons of both the roundabout and straight-line strategies and choose the strategy that best suits the situation.


8. Oral-byeon-pyeon(Verbal Change) - Adapt to changing situations.

The situation on the battlefield changes quickly. When devising a strategy, you should always respond to such changes.


9. March-pyeon - Take the advantageous position.

You must have the insight and insight to see one side of the enemy and understand the overall dynamics, so you can understand the enemy's current state and occupy advantageous positions.


10. Terrain - Use the surrounding environment.

Be wary of a ruler who does not know the actual situation of the battlefield interfering with the general's work. Therefore, if the ruler gives wrong instructions, the soldiers will be suspicious, and the general may not follow the ruler's orders.

11. Guji-pyeon(Land) - Learn different attack methods for each region.

The method of mercenaries and the psychological state of the soldiers will change depending on the nature of the region that will be the battlefield.


12. Fire-based attack method - Attack method using fire

Many mistakes are made when emotions are involved in decision-making.

"Keep your heart hot, your head cool"


13. Yonggan-pyeon(Fortitude) - Invest in intelligence activities.

Information about the enemy must be obtained from people.



Hangwa, a part of Korean food

 Hangwa is different from what is commonly called Yugwa, and it is also different from Yakgwa.


If you look at the traditional manufacturing process for these, it involves a fermentation process, as well as several cooking processes including frying in oil.


First, if you look at the manufacturing process, rice flour such as glutinous rice is ground finely and shaped into a certain shape, and it is fermented for about a week in the traditional way on the floor of the room. After that, it is shaped into a certain shape, fried in oil, and then covered with puffed rice, commonly called fried rice. In some cases, it is coated with seasoning such as soy sauce before that.


Recently, Yakgwa has suddenly become an issue, tempting general consumers, and Tanghulu temporarily puts fruit in sugar water to make it taste sour and sweet, but it has not overcome the chasm and has ended up dying out.


This Yakgwa is also very different from Yakgwa.


On the one hand, yakgwa is eaten as a meal replacement, so it has become a popular food at convenience stores these days, but this too is a temporary popularity that is fading away soon.


Since hangwa is a food that represents the Korean Wave in particular, and it is difficult to find similar types of food overseas, it can be seen as a promising export item. Even in this case, localization must be considered first, and it is difficult to have much meaning in marketing activities targeting local Koreans only for immediate profits.

Gangwon Special Self-Governing Province Advanced Industry Promotion (Chuncheon, Wonju, Gangneung Focused)

 Gangwon Special Self-Governing Province has been focusing on the tourism industry due to its regional characteristics of having many mountains and coasts, but we will look into the contents for responding to population decline and revitalizing the local economy.



The plan for high-speed railway and road construction in the province is to be completed in the first and second half of 2025, and the goal is to gradually realize it as a global city with future cutting-edge industries such as bio, semiconductors, and artificial intelligence (AI) based on the transportation network as construction is completed.

1). The Corporate Innovation Park will be built on an area of ​​3.68 million m2 in Gwangpan-ri, Namsan-myeon, Chuncheon, and a project cost of 936.4 billion won will be invested until 2033.

Gangwon Province has a Corporate Innovation City in Wonju, and this time, it plans to build an industrial and residential complex city (more than 350 companies) with private companies moving into Chuncheon.

2). A bio triangle belt will be created with Chuncheon (Hongcheon), Wonju, and Gangneung as the axes. The Chuncheon/Hongcheon Bio Specialized Complex gathers bio companies to create a cluster that carries out everything from research and development to raw material supply and finished product exports, and is a specialized complex with three axes in cooperation with the Wonju Enterprise City and Gangneung Bio Complex.

3). The project to establish a digital healthcare national innovation cluster centered on the Wonju Enterprise Innovation City is also in progress, and it will be possible to build a regional new growth cluster through fostering new industries and activating investment due to its geographical proximity to Yeongdong in Wonju and the inland central expressway. (2nd phase project underway until 2027)

4). Gangneung is designated as a candidate site for the natural product bio national industrial complex, and is aiming for approval of the industrial complex plan in 2026. (Korea Industrial Complex Corporation: http://www.kicox.or.kr)