Gyuam Village: The New-Retro Revival of Baekje's Forgotten Gem & Buyeo's Must-Visit Art Alley

Welcome to Gyuam Village, a hidden gem in Buyeo, the historical heartland of the Baekje Kingdom (18 BCE–660 CE). Once a forgotten riverside town, Gyuam has been creatively revitalized by a community of young artisans, transforming it into a must-visit 'New-Retro' destination for travelers seeking authentic Korean charm mixed with modern artistry. Just across the bridge from Buyeo-eup, where UNESCO World Heritage sites abound, Gyuam offers a unique journey through time, creativity, and the power of revitalization.


1. Introduction to Gyuam Village, Buyeo (부여 규암마을)

Gyuam Village's history is a poignant tale of boom, bust, and rebirth. It was a thriving hub centered around a ferry terminal and a traditional five-day market until the 1960s. The construction of the Baekje Bridge rerouted daily life to the more accessible Buyeo-eup, leading to decades of decline, leaving behind empty shops and houses.

The Birth of Jaongil Street

Instead of being demolished, these aging structures were seen as canvases. A group of craft designers and artists, led by Park Kyung-ah, the CEO of Segan Inc., began moving into the vacant spaces in 2018. Park, an experienced art shop operator who sought a community free from high rents, found her dream in Gyuam. She championed the philosophy of restoration over demolition, believing in the enduring power of old spaces.

The result is Jaongil Street (자온길), a charming cultural alleyway. Jaon (自溫) literally means 'to warm oneself up,' a name inspired by the nearby Jaondae Rock. This street connects beautifully restored spaces, each telling a story:

  • Chaekbang Segan (책방세간): The village's pioneer, this bookstore creatively reinterprets an 80-year-old tobacco shop. Inside, holographic pink walls (reminiscent of cigarette foil) cast a subtle glow, while original fixtures like the owner's nameplate and cash register now serve as historical displays alongside books and a cozy café.

  • Buyeo Seogo (부여서고): A unique concept store featuring products by master dyer Song Seong-won. The name signifies a place where different cultures and crafts gather like books in a library. Look for stationery and fabric goods inspired by the ancient Baekje roof tile ornament, Chimi.

123 Sabi Craft Village: Supporting the Next Generation

Beyond private initiatives, Buyeo County supports the vibrant craft scene through the 123 Sabi Craft Village. The name '123 Sabi' symbolizes the 123 years of the Sabi Baekje era and the hope that the village will be reborn through the hands of artisans. The village operates:

  • 123 Sabi Creation Center & Residence: Provides workshops and housing for young artisans.

  • 123 Sabi Art Cube & Observatory: Offers stunning views of the Geumgang River (Baekmagang) and hosts exhibitions, sales, and flea markets (re-opened since March 2024).

This collective effort ensures Gyuam remains a dynamic center for cultural heritage experience and modern craft.


2. The Scenery of Gyuam Village, Buyeo

Gyuam is defined by its rustic yet sophisticated atmosphere. The village stretches along a road atop the Baekmagang (Geumgang River) levee. While shops appear sparse, a closer look reveals the delicate balance between the village’s worn, aging appearance and the sleek, artistic touch of its new inhabitants.

The scenery is bookended by historical sites:

  • Subukjeong Pavilion & Jaondae Rock: The Subukjeong Pavilion, built during the Joseon dynasty, offers a spectacular panoramic view of the Baekmagang and the Baekje Bridge. Below it is the famous Jaondae Rock, from which Gyuam (窺岩, "Peeking Rock") takes its name. Legend says King Uija of Baekje once climbed this rock to pray, and the rock spontaneously became warm—Jaon (self-warming).

  • Miam Temple (미암사): A small but historically rich temple known for its Rice Rock (Ssalbawi), a quartz boulder associated with a legend of rice appearing for a devout elderly woman. Don't miss the 30-meter-long, 7-meter-high giant Reclining Buddha (Wabul) statue near the temple entrance.







3. How to Get to Gyuam Village, Buyeo

Gyuam Village is easily accessible from Seoul and its neighboring historical sites.

Travel MethodRoute DetailsTime/Cost Estimate
Intercity BusSeoul (Dong Seoul Bus Terminal) → Buyeo Intercity Bus Terminal. Departs 3 times daily (08:50, 11:10, 17:30).Approx. 2 hours 50 minutes.
Local Bus (from Buyeo Terminal)Walk about 150m from Buyeo Terminal to the Post Office/St. Joseph Hospital stop. Take a local bus (e.g., #301, #328) to Gyuam Market (규암시장) stop.Approx. 10 minutes (Bus) + 5 min walk.
DrivingSeocheon-Gongju Expressway → Buyeo IC → Gyuam Intersection. Park at the 123 Sabi Art Cube & Observatory Parking Lot.Varies. (Use GPS: 123 Sabi Art Cube)

4. Surrounding Information

Nearby Attractions

  • Buyeo Busosanseong Fortress (부소산성): A UNESCO World Heritage site and a key defense post of the Sabi Baekje royal palace. It was selected as one of the "Top 100 Must-Visit Tourist Spots in Korea 2023-2024." Features the beautiful Nakhwaam Rock overlooking the Baekmagang.

  • Gwanbuk-ri Remains (관북리 유적): The site believed to be the royal palace grounds of Sabi Baekje, located near Busosanseong.

  • Gungnamji Pond (궁남지): A massive, beautiful royal pond, also selected as one of the "Top 100 Must-Visit Tourist Spots."

Recommended Local Dining (Restaurants in Gyuam-myeon)

  • Songdo Hoegwan (송도회관): Famous for dried pollock jjim (steamed dish) and anglerfish jjim. (Gyuam-myeon Subuk-ro, 041-835-2345)

  • Gangbyeon Garden (강변가든): Offers Pocheon-style marinated galbi (ribs) and pork set meals. (Gyuam-myeon Subuk-ro, 041-834-6889)

  • Meogeullae Ssagallae (먹을래싸갈래): Popular for Kimchi Jjigae (stew) and Cheonggukjang (fermented bean paste stew). (Gyuam-myeon Jaon-ro, 041-836-5002)

Accommodation

  • Buyeo Autondae Pension (부여자온대펜션): A cozy pension located near the village. (Gyuam-myeon Subuk-ro, 010-2478-6504)

  • Lotte Resort Buyeo: A large, modern resort facility nearby. (Gyuam-myeon Baekjemun-ro, 041-939-1000)



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